Ecommerce Storefront Rebuild
service example
A service example, not a client case study, showing how we approach speed and checkout flow in online stores.
Service example. This page describes how FindX approaches a type of work. It is not a client case study, and no client, person, metric, or testimonial is represented here.
An online store is a performance problem and a design problem at the same time. This example describes how we approach a rebuild: protect live sales, keep the catalog intact, and remove the friction between browsing and paying.
Performance is part of the shopping experience
Page speed is felt before any product is seen. We treat images, scripts, and third-party tags as part of the shopping experience rather than an engineering afterthought, so the storefront stays quick on the devices customers actually use.
A checkout that asks for less
Checkout failures are usually about how much is asked, and when. We map the existing flow, identify the steps that only exist for internal reasons, and rebuild the path so a customer can finish without leaving the page more than once.
Plan for the launch, not just the build
A rebuild that pauses trading is not a rebuild a business can afford. We scope the work so the store can migrate catalog, content, and campaigns on a schedule the team controls, with a rollback position agreed up front.
Tools we use
- Commerce: headless storefront, checkout optimisation
- Frontend: Next.js, performance-first delivery
- Analytics: conversion tracking and QA